Over the last few years, entrepreneurs have been ravaged by lockdowns, supply chain disruptions, shifting consumer habits, and even labor shortages. This devastated countless businesses in the process. For those that survived, their very survival was at stake, and the situation looked grim. When things finally seemed like they were getting back to normal, a cautious sense of optimism started to grow for entrepreneurs. They thought maybe the worst was over. Maybe it was time to scale again, hire more aggressively, or launch that long-delayed project.
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